What we look for:
- You develop and implement on-page (technical, structural & content) and off-page measures in close cooperation with our UX, SEA and Social Media Experts.
- You apply a holistic approach to SEO - from technical optimization to AI-supported content creation and structured data for LLM visibility.
- You identify, qualify and leverage digital marketing potential for our customer portfolio to develop and implement tailored and efficient digital marketing strategies which are focused on SEO.
- You manage complex multiproduct campaigns in collaboration with other Digital Experts responsible for different marketing channels.
- You work together with our Advanced Data Analytics experts to further scale the automation of our analyses and our proprietary AI solutions.
- You assess and analyze search demand and user behavior developments across classic and AI-based search environments (e.g. LLMs, Search Generative Experiences) and derive business impact.
- You manage, report and improve SEO performance and optimization efforts on an ad-hoc and ongoing basis.
- You continuously monitor the evolving search landscape - including Generative Engine Optimization (GEO) and AI-driven search - and translate emerging trends into actionable strategies.
- You share your valuable knowledge by conducting both external and internal workshops and pitches as well as mentoring Associates.